A group of wealthy donors has pooled their resources, hired a Michigan-based advertising firm, and placed media buys on TV, Billboards, and digital media around the country with a budget upwards of $100MM. The campaign targets millennials and Gen Z with targeted ads bringing the message of Jesus into the mainstream with a budget that competes with big brand names including Old Navy, TD Ameritrade, and Mercedes-Benz, according to Christianity Today.
CT reports, “The video ads, some of which are already garnering millions of views on YouTube, feature striking black-and-white photos and a stirring piano track. Made under the direction of Michigan-based marketing agency Haven, each ad focuses on an aspect of Jesus’ earthly experience with which today’s “the struggle is real” crowd might resonate: Jesus was judged too. Jesus had fun with his friends too.”
HeGetsUs.com explains the purpose and history of this one-of-a-kind campaign. “This all started with a diverse group of people passionate about the authentic Jesus of the Bible. While much has been said about him, much is still misunderstood. But we’re confident that as people clearly understand, read, and learn for themselves about who Jesus is, they’ll find wisdom, hope, and peace unlike any other offered.”
The mission? Introduce more people to Jesus – fully God and fully man.
“Ultimately, we want people to know his teachings and how he lived while here on Earth. And this will be a starting point for understanding him and his message. Though we believe he was what Christians call fully God and fully man, that may not be what you believe. We’re simply inviting you to explore with us at He Gets Us how might things be different if more people followed his example. So, look at this as an open invitation to engage and learn more. We’re also here to support and listen to you. Connect with us here and via social media.”