Amazon is continuing its expansion into the faith-based film market with the announcement of a new deal with preacher, pastor, author, and producer, T.D. Jakes.
The deal includes content from Jake’s 45 years of sermons, interviews, and other content according to Variety. Through the partnership, the content will be available on demand at that time. The free, ad-supported streaming channel will launch on Amazon Freevee and within Prime Video in early 2023.
“It’s unprecedented for both of us,” Jakes told Variety “It’s the first time that [Amazon has] ever gone into that type of content before. And while we do scripted shows, and I’ve done things for Sony and other people, they initially are not asking for anything like that. They’re wanting purely faith-based content, preaching sermons, messages, and inspiration, to be available to stream on a dedicated FAST channel and free to watch. That’s a new thing for them and for us.”
Jakes is not only a pastor and speaker but has developed diverse experience in writing, producing, and entrepreneurship. The show will feature this content and more including interviews with celebrities and business leaders.
Jakes shared with Variety, “This is where the first time a company like Amazon has treated us without discriminating about faith and be open to providing this type of content for a certain base of their constituency who find that type of content enjoyable,” Jakes said. “To me, that is a very good thing. It won’t be for everybody. But for those people who really enjoy that type of ministry, which our numbers verify that there are millions of people who do, we can now provide those services through Amazon.”