ADA & CCPA website compliance by L2 Digital Marketing
Did you know that in 2023 alone, 4,000 lawsuits were filed against companies because their website was not accessible.
The World Health Organization (WHO) estimates that 1.3 billion people deal with some type of disability. If your website does not cater to this population, you could be missing out on business opportunities.
ADA Governance
The Americans with Disabilities Act (ADA) governs website accessibility for people with disabilities. ADA outlines that any person or organization must make their website readily accessible and usable by individuals with disabilities if it is for use by the public.
WCAG 2.1 Compliance (Web Content Accessibility Guidelines)
Building accessibility into your website might seem like an insurmountable challenge. Our solution works towards ADA and WCAG 2.1 compliance through a combination of AI-based automation technology and US-based expert support. Easily fix accessibility issues on site, and reach out to a team of experts that is available to provide additional support when needed.
The California Consumer Privacy Act & other states guidelines
The California Consumer Privacy Act (CCPA)requires businesses in California or that does business with California residents to disclose when collecting personal information of their websitevisitors and/or mobile website or app users. If your website collects information about your website visitors, you need to disclose it and in some cases obtain consent.
How do websites track personal information?
Most websites and marketing programs install a “cookie” on your website to track information about a visitor to your website. Google defines a cookie as “small pieces of text sent to your browser by a website you visit. They help that website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you.” The functions of a cookie vary and could include saving a shopping cart, retargeting ads, collecting email addresses, and more.
I’m sure you’ve experienced visiting a website and then receiving an advertisement for the website you visited. Or you might be offered a deal for something similar from another online advertiser with similar services or products. If you’re running Google Analytics you’re also collecting information about your website visitors. 9 out of 10 times, your website is collecting information on your visitors, and according to CCPA, you need to disclose this and in some cases get consent.
According to the California attorney general, CCPA gives certain important rights to California-based consumers including:
- The right to know about the personal information a business collects about them and how it is used and shared;
- The right to delete personal information collected from them (with some exceptions);
- The right to opt out of the sale or sharing of their personal information; and
- The right to non-discrimination for exercising their CCPA rights.
What other states have similar laws?
According to NSCL, “Five states—California, Colorado, Connecticut, Utah, and Virginia—have enacted comprehensive consumer data privacy laws. The laws have several provisions in common, such as the right to access and delete personal information and to opt-out of the sale of personal information, among others.”
What you need to do:
1. Create a terms and conditions agreement (aka terms of service or terms of use) for your website or app to better protect your business.
2. Use our cookie consent tool to create a policy for your cookies, build a cookie consent banner, and deliver seamless cookie consent management while complying with global privacy laws in 25+ regions.
3. Create a privacy policy for your website, app, e-commerce store, SaaS, small business, or any other need. Comply with additional laws including GDPR, CCPA, PIPEDA, CalOPPA, and more!
4. Create a disclosure policy — from a medical or affiliate disclaimer to a basic blog disclaimer — our generator has you covered.
