Banking with Faith and a Mission to Give Back
A new kind of bank has arrived, one that promises to weave faith, finance, and generosity into a single thread. This week, 316 Financial officially launched from Richmond, Virginia, as a division of Primis Bank and the business model might just transform the banking industry. What makes this venture stand out? A commitment to tithe 10% of its annual profits to charitable causes, offering customers a chance to bank with purpose.
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A Vision of Values and Innovation
“We offer people the best of both worlds: a modern, tech-driven bank with all the bells and whistles that also gives back to causes that uplift and inspire. We call it banking uplifted,” says Jason Williams, Director of Digital Banking and Servicing. This isn’t just a tagline—it’s the culture behind 316 Financial, a bank designed to reflect the values of its customers while keeping pace with today’s digital demands.
The bank’s pledge to donate 10% of profits is overseen by the 316 Financial Stewardship Board, a group dedicated to ensuring these funds fuel impactful initiatives. From supporting community upliftment to championing messages of hope, the bank’s charitable mission is guided by principles rooted in faith.
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Modern Banking, Personal Touch
316 Financial arrives with a suite of features that rival the biggest names in banking.
“We take pride in our ability to treat customers as valued members of our community no matter where they live in the United States. A part of what that means is that customers will always get a real person on the phone, no matter the time of day, explained Joel Brusherd, who run customer service for the new venture. “Our care team understands where our customers are coming from because they often live in the same communities and share the same values.” It’s a promise of connection in an industry often criticized for losing the human element.
Plans to Expand and Impact
While the initial launch focuses on consumer banking, 316 Financial has its sights set on broader horizons. Future offerings will include business accounts, lending solutions, and tailored financial products for churches and associations. As the bank grows, so too will its capacity to give back, turning everyday banking into a ripple effect of good.
At its essence, 316 Financial seeks to redefine what banking can be—a partnership where faith and finance intersect to create something greater.
With its launch, 316 Financial isn’t just opening accounts; it’s opening a conversation about how money can move with meaning. In a world of cold transactions, this bank offers a warmer alternative—one deposit at a time.
